Blog Entries
What stories are to a city newspaper, blog entries are to your Blog Empire. And while your layout is important, readers will not return again and again to admire your layout or ruminate over your clever title. They’ll return again and again to read your writing or view your artwork or check the links that you provide. In other words, while they may read because of your layout, they will return because of your entries.
An entry is simply a published piece of material, and your readers will have definite expectations for your entries that you will need to meet, again and again, in order to woo them into coming back tomorrow. Luckily, most of those expectations are set by you in prior entries. Those expectations are insight, relevance, timeliness, accuracy, and consistency.
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